This month, Barnett explained they are ready to move into a brand new office space. Today, PopSocket is growing rapidly with 25 employees in Colorado and Los Angeles. “Those orders ended up getting PopSockets in people’s hand and they get asked every day - ‘What is that?’ The second question is, ‘Where do I get it?'” he said. This allowed PopSockets to spread like wildfire. Those initial buyers included major companies like T-Mobile, Snapchat, Twitter and Vine, all of which bought PopSockets and branded them with their logos and then gave them to their employees or loyal customers or users as gifts and incentives. I didn’t understand the terminology for pricing or anything, but I left with a bunch of contacts and a lot of excited buyers and had decent sized orders.” “It was a huge hit, I had crowds around my booth. “I happened on the big trade show for the promotional industry in early 2014… With no preparation, I hopped on a plane and showed the product,” said Barnett. Instead, he focused on the promotional industry.
#Popclip popsocket reviews series#
“Of course, nobody would buy PopSockets because nobody knew about PopSockets.”Īccording to Barnett, here’s where a bit of luck came into play.ĭue to a series of manufacturing challenges, including receiving defective products and packaging from his manufacturer, Barnett had to rethink his initial plan of approaching big box stores such as Best Buy. Rather, it was because no one understood or knew what it was. He quickly realized that the problem wasn’t with the product. “I had hired these two landscapers, War Bear and Little Big Hands, to work in my garage to fulfill orders. “ I would show it to kids around town and their jaws would just drop and their eyes would get back and they would be like, ‘Oh my god I have to have those.’ I knew it would be a huge hit even though my friends and family all laughed at me,” he said. While the initial prototype was far from pretty, the more Barnett worked to fine-tune the project, including making the socket collapsible and useable as a grip, the better response he received. “ I drove down to JoAnn Fabric in Boulder to look for a solution, build a solution basically… I glued two huge buttons with a little spacer on the backside in JoAnn Fabric store so I could wrap my headphones around,” said Barnett. However, having a profession dedicated to searching for answers it’s no surprise that Barnett set out to find a fix. As a philosophy professor at the University of Boulder Colorado, it’s unlikely this was the biggest question he was grappling with at the time.
“E very time I would take my earbuds out of my pocket they would be a tangled mess,” explained Barnett. Photo courtesy of Daily Camera (Jeremy Papasso / Staff Photographer)
Vice President Joe Biden takes a selfie with students after speaking about sexual violence on campus as part of the Obama administration’s “It’s On Us” campaign Friday at the CU Recreation Center.
0 kommentar(er)
